Hi, I’m Natalie.

I’m a marketing generalist, and that’s actually a good thing.

When you’re scaling, you don’t need another performance marketer who only knows paid ads. You need someone who can build a distinctive brand people care about, design customer-driven marketing strategies that fit your market stage and goals, and level up your team and ways of working.

I connect dots others miss. I bring clarity to the chaos. I build teams around what people are actually good at and get things done without endless committees.

I’ve built marketing engines that deliver. At Too Good To Go, I contributed to 50% top-line growth across Europe and North America. Before that, I drove 3.5 million app downloads in the UK in one year.

I’ve done the messy bits — launching in new markets, building teams from scratch, fixing broken marketing ops, getting strategies that actually work. Budgets from zero to seven figures. B2B and B2C. Marketplaces and direct-to-consumer.

I’ve worked across highly respected brands (Google, wagamama, PizzaExpress) and scaled marketing for one of Europe’s fastest-growing tech companies.

I’m also a qualified coach, which means I don’t just fix your marketing — I help you and your team get better at running it.

The scrappy stuff got you here. Let’s build something that’ll get you there.