How it works
Stop spinning your wheels. Start scaling with purpose.
I partner with startup and scale-up founders to figure out what will work for you.
Proper strategy. Systems that actually work. Teams that know what they’re doing. Marketing that makes sense.
It’s not one-size-fits-all. Different service options with different payment structures – from hourly rates to sweat equity – because I get that every founder’s situation is different.
Fractional Marketing Leadership
You need someone senior running the show, but you don’t need them full-time. I step in as your part-time CMO — strategy, planning, team building, and all the boring stuff that makes everything work: systems, processes, tech stack. Results without the eye watering salary.
Strategy Sprints & Go-To-Market
Forget six-month planning cycles. I’ll sort your positioning, nail your priorities, and build you a roadmap that actually gets used. Fast. Plus go-to-market for new launches — built on real customer behaviour, not assumptions.
Brand & Customer Journey
Stop sounding like everyone else in your space. I help you figure out what makes you meaningfully different, craft messaging that cuts through the noise, and design journeys that win customers and keep them coming back.
Coaching
Sometimes you don’t need me to do it. You need me to help you do it better. As a qualified coach, I work with founders and teams to build the mindset and skills that stick around after I’m gone.
thursday thinking
Marketing playbooks for founders on Thursdays.
Every Thursday, I unpack how smart brands scale — cutting through the noise to focus on what works: distinctive brands people care about, and customer driven marketing strategies that fit their market stage and convert.
Latest playbook: How Monzo built belief, then scaled through community and paid — from a waitlist to £880M in revenue.
Real results from real partnerships.
I’ve worked with brands like Google, wagamama, PizzaExpress, and Too Good To Go.
What people say about working with me:
Natalie brought strategic clarity during a pivotal growth phase. Her integrated approach drove strong results in the UK and Ireland. She’s a sharp creative thinker who turns complex challenges into clear, winning strategies.
Paschalis Loucaides
Chief Operating Officer
Ocean Bottle
Natalie is a true visionary who’s always two steps ahead. She’s incredible at leading teams to deliver their best, identifying how everyone’s unique strengths work together. A powerful marketer and empathetic mentor.
Claire Brunel
Global Partner Marketing Associate Director
Too Good To Go
Natalie brings clarity and focus to every brief. She has great instincts, an inquisitive mind and a good eye for detail, so she adds value at every stage. Her collaborative approach makes her a joy to work with.
Mark Barnard
Freelance Marketing Director
thursdays 